Hitmakers
Brand + Web Design
Brian had built a $300M+ UGC career and a 100K-person audience. His website looked like a free template. We fixed that.
He needed a site that matched the level he was actually operating at: a high-ticket coaching brand for creators who are serious about turning content into income, not a hobby page.
Key Features
High-Ticket Positioning From the First Scroll: No "free tips" energy. The page reads like an application, not a freebie.
Proof-First Hero: $100M+ generated, 2.5B views, $1.5M+ paid to creators, all above the fold before a single sales pitch.
Problem to Framework Flow: A tight three-step structure that mirrors how creators actually think: here's what's broken, here's the system, here's what it's done for others.
Results Carousel: Real numbers from real students, built to scroll like social proof on steroids.
One CTA, Everywhere: "Apply Now." Not "Learn More." Not "Sign Up." Every section drives toward the same action.
What We Delivered
Brand Strategy: Repositioned Hit Makers from "course" to "application," shifting the entire psychology of the page.
Brand Identity: Bold, confident, dark theme that feels more like a fight gym than an online course.
Website Design: Built in Framer, structured around one job: get qualified creators to apply.
Visit Our Website
Hit Makers isn't a course. It's a filter. Brian built something real, and the brand needed to repel the wrong people just as hard as it attracts the right ones.
Target Market
Creators with 10K+ followers ready to turn content into a real business
Brand Archetype
The Mentor
Has done it, now shows you how
The Outlaw
Rejects the "guru" playbook
The Magician
Turns content into income most people can't see how to access
Brand Voice
Confident
Direct
No-Fluff
Aspirational
