Quality Exteriors
Brand + Web Design

When Quality Exteriors, a trusted, Austin-based roofing and siding contractor with over 25 years of serving Central Texas homeowners, came to us, their goal was clear: stand out in a field cluttered with contractors. They needed a digital identity that reflected their rock-solid service, local roots, and reputation for reliability. We set out to transform their online presence into a powerful brand that mirrors their craftsmanship, community-first mindset, and unwavering integrity.
Key Features
Free No-Obligation Estimate CTA: A bold, upfront call-to-action that says, "We’re confident—and we’ll prove it to you."
24/7 Storm Response Highlight: A dramatic hero feature that showcases their rapid-response team ready for Texas’s unpredictable weather.
Trust Indicators: Prominent wins like “25+ years in business,” “98% customer satisfaction,” and “A+ BBB rating” as well as an abundance of testimonials from Texas homeowners to reinforce credibility at first glance.
Service Zones Map: Interactive visuals of their coverage area across Austin and Central Texas, showing they’re local, accessible, and on your turf.
Easy Three-Step Process: A clean, friendly guide “Inspect. Recommend. Restore.” inviting homeowners in without overwhelming them with jargon.
What We Delivered
Brand Strategy: Re-routed their story to lead with "community, trust, and Texas weather-tested quality."
Brand Identity: Built a trusted brand identity with an updated color palette, logo lockups, and typography to echo brick-and-mortar reliability with digital polish.
Marketing & SEO Strategy: Boosted local visibility through a strategic blog, Meta & Google ad campaigns, Google My Business profile, and website integrations to showcase their testimonials and content that speaks directly to Texans.
Website Design: The front door to their brand, fast, mobile-friendly, and structured to guide visitors from need to solution in three clear clicks. 70+ pages of area specific content to help them grow their digital presence and tell their story.
Visit Our Website
Quality Exteriors isn’t just about roofs, it’s about security, neighborhood safety, and protecting Texas homes. Born more than two decades ago, founded on integrity and old-school craftsmanship, this company stands as guardian of homeowners' most sacred asset. Our redesign brings that promise front and center.
Target Market
Homeowners age 35+ in Central Texas
Brand Archetype
The Protector
Built to shield and protect homes and families alike.
The Everyman
Honest, local, and relatable. Your neighbor, not a stranger.
The Craftsman
Seasoned, skilled, and serious about quality.
Brand Voice
Reassuring
Confident
Straightforward
Warm