Quality Exteriors
Brand + Web Design
Quality Exteriors had 25 years of trust in Austin. Online, they looked like every other guy with a truck and a phone number.
They needed a brand that matched the reputation they'd already earned: the roofer your neighbor actually recommends, not just another name in a Google search.
Key Features
Free Estimate CTA, Front and Center: "We're confident, and we'll prove it" without saying a word.
24/7 Storm Response Hero: Built for the moment Texans actually need them most.
Trust Stack: 25+ years, 98% satisfaction, A+ BBB rating, and real testimonials, all visible before the scroll.
Service Area Map: Local, on your turf, not some call center three states away.
Three-Step Process: Inspect. Recommend. Restore. No jargon, no confusion.
What We Delivered
Brand Strategy: Repositioned around community, trust, and Texas weather-tested quality.
Brand Identity: Updated palette, logo lockups, and typography that feel as solid as the work itself.
Marketing & SEO: Local SEO blog, Meta and Google ad campaigns, Google Business Profile, and 70+ pages of area-specific content.
Website Design: Fast, mobile-first, and built to take a homeowner from "I have a problem" to "I just booked an estimate" in three clicks.
Visit Our Website
Quality Exteriors isn't just about roofs. It's about protecting the biggest investment most families will ever make. 25 years of integrity, now with a brand that says it before they do.
Target Market
Homeowners age 35+ in Central Texas
Brand Archetype
The Protector
Built to shield and protect homes and families alike.
The Everyman
Honest, local, and relatable. Your neighbor, not a stranger.
The Craftsman
Seasoned, skilled, and serious about quality.
Brand Voice
Reassuring
Confident
Straightforward
Warm
